ruvelro

Rubén Velasco Rodríguez

Content Manager at Grupo ADSLZone

Palencia, Spain · 1990

I lead editorial strategy at one of the largest Spanish-language technology media groups: ADSLZone, SoftZone, HardZone, RedesZone, MovilZona, La Manzana Mordida, Testdevelocidad and other publications.

My job is to make sure millions of monthly readers find useful, well-ranked content — and that the team producing it has the best tools to do so. Most of the time that means writing fewer processes and more code.

What I do

Editorial

Coordination across all the group's publications: content lines, quality standards, calendar and writing teams.

SEO & GEO

Search visibility and generative engine optimisation, where publishers have to earn their visibility all over again.

Artificial intelligence

I define the company's AI strategy and build the internal tooling that makes it real, from the model to the editor.

Experience

  1. 2026 — now

    Content Manager

    Grupo ADSLZone

    Head of editorial for every publication in the group and owner of its search and AI strategy. Point of contact for brands, manufacturers and agencies.

  2. 2018 — now

    Senior hardware & gaming analyst

    HardZone · Grupo ADSLZone

    Test methodology, benchmarking, reviews and buying guides. Previously co-editor-in-chief of HardZone.

  3. 2016 — 2026

    Editor-in-chief

    SoftZone · Grupo ADSLZone

    Content planning, SEO, team management and quality control at the leading Spanish site on software, Windows and consumer security.

  4. 2012 — 2026

    Technology & security writer

    Grupo ADSLZone

    Writer and security specialist at RedesZone; contributor to ADSLZone, MovilZona, Testdevelocidad and TabletZona. Thousands of published articles.

  5. 2011 — 2012

    Renault Spain · Valladolid plant

    Production line operator (temporary cover)
  6. 2011

    Soluciones Informáticas On-Line

    IT technician (internship)

Open projects

  • PKDEX

    A Spanish-language Pokédex built around actual play: moves by level and TM, evolutions, type weaknesses, regional forms and capture locations for every Pokémon in each mainline game. Adds a comparison tool, team builder, type charts and a trading-card database. Web app with its own API, prerendered content for search engines and offline use.

    PWAown APISEO

  • OpenCesta

    Public dataset with price history for Spanish supermarkets, published daily in Parquet. Per-chain adapters, a shopping-basket optimiser and an MCP server to query it from AI assistants.

    Pythonopen dataMCP

  • Code & Craft

    Browsable catalogue of open-source projects, experiments and libraries, with search, filters and a curated view of 10k+ star repositories.

    ReactTypeScriptGitHub Actions

  • PostIA

    Master's final project: an article generator built as a 12-stage pipeline with per-stage models, research from real sources and fact verification with confidence scoring.

    Next.jsOpenRouterthesis

  • Halt and Block Mining

    In-browser cryptocurrency mining blocker, released during the 2018 cryptojacking wave. 21 stars on GitHub.

    2018security

Internal systems I've built

At Grupo ADSLZone. Proprietary software: no links, no public code.

  • GAZ AI

    Platform that centralises the group's generative-AI usage: feature-driven routing to provider and model, versioned prompts, cost and usage per user and site, and an API for integrations. It ships with Bridge, a browser extension that brings all of it into the WordPress editor: editorial audits, article improvement with research, news generation, images and infographics, and a social studio.

    NestJSPostgreSQLWebExtension

  • Editorial SEO · GEO · SXO auditor

    Service that audits any article and returns an actionable report: a scorecard per axis, the five top priorities, directly applicable text proposals, a persistent checklist and automatic comparison against competitors and against the previous review.

    FastAPIagentsSEO/GEO

  • SEO Radar

    Weekly monitoring of 25+ industry sources to catch algorithm changes, product news and editorial opportunities, turned into a prioritised briefing for the newsroom.

    monitoringreporting

  • AI article generator

    Assisted-writing pipeline with real web research, a style profile per publication and in-house SEO and GEO rules. It delivers headline, body and metadata ready to apply in WordPress.

    LLMpromptingWordPress

  • Autopost & newsletters

    Automated social publishing with AI-written copy to lift CTR, and per-publication newsletters with story selection, topic deduplication and generated text. Retries, status dashboard and alerts.

    n8nautomation

  • Autotag

    Keeps the trending block of several sites up to date from analytics data, with SEO-optimised labels, Slack approval, atomic writes and rollback.

    GA4WordPress

Education

  • 2025 — 2026

    Master's Degree in AI Application Development

    BIG school

    Dual certification with the University Expert in AI Development certificate from Universidad Isabel I (16 ECTS).

  • 2025

    Business Intelligence: AI, Big Data and Other Digital Tools

    Adams Formación · 150 hours
  • 2009 — 2011

    Higher Technician in Telecommunications and IT Systems

    IES Trinidad Arroyo, Palencia
  • Other

    Additional training

    • English B1 certificate — UNED
    • CCNA Discovery 1 & 2 — Cisco Networking Academy
    • Introduction to Linux and Introduction to Cloud Infrastructure — The Linux Foundation
    • SEO: organic search positioning — Universitat de Vic
    • Writing for the web — Universidad de Navarra

Contact